I think part of that is earned, and part of it is an inherent mistrust of corporations in the blogging world. For this product anyway, and the team working on it, it’s different. AOL’s not going into this looking to “take over” anything. Part of it is offering AOL members a great mode of self-expression. Part of it is that there are things AOL can do with and for blogging that no one else has the power to do. There are benefits to mass and centrally hosted services. We’ll just have to see what happens…