My Slides from Future of Social Media

I finished speaking at *The Future of Social Media”… it was fun telling them not to join twitter if they’re just going to be marketers and not actually be human. I told them other stuff too, I think.\
I didn’t have a lot of time to talk about the future, so I didn’t get to talk about identity vs. persona and my three categories of social networks… maybe next time. I’m pretty sure I scared the hell out of them when I talked about reputation stuff.\
Some things I mentioned that either I didn’t put the URL for in the slides or didn’t have in the slides at all:

  • The quote from Jeremy Tanner about twitter spammers comes from his fantastic blog post – read the whole thing.
  • You can read The Cluetrain Manifesto online for free.
  • I talked a little bit about Seth Godin. His blog may be a little pat, but I’ve learned a lot about marketing and product development from his books.
  • My interest in reputation started with Cory Doctorow’s Down and Out in The Magic Kingdom. It introduces the idea of “whuffie” which captured my imagination. I hope to some day implement a real whuffie system online. I came really close once.\
    I think that’s it… hopefully the people who saw it enjoyed it and got something out of it. It was a lot of fun preparing it.
Categorized as twitter

By Kevin Lawver

Web developer, Software Engineer @ Gusto, Co-founder @ TechSAV, husband, father, aspiring social capitalist and troublemaker.


  1. I’ve asked corporates (including mine) *how* they engage. And now I can point them to an easy guide. Thanks!

  2. Rob Enslin says:

    Hi Kevin, thanks for a great workshop talk/presentation.
    It was a shame not to have more time to talk afterwards – I had to head off to present (corporate wiki stuff) myself.
    “scare them off”, not sure what you mean… this is the kind of activity that gets us all excited – me anyway.

  3. clevercelt says:

    Hi Kevin,
    Thanks for practising what you preach and putting your slides up to extend your conversation.
    IMHO ‘Be Human’ is sound advice for dealing with social media.
    With focus on monetization and ‘influence intelligence gathering’ some social media apps could potentially degenerate into “this”:

  4. Jason Garber says:

    Where on Earth did you get that photo of us in the elevator?

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